CDS GLOBAL and ZEDDIT announce strategic partnership technology partnership to enhance subscriber acquisition for magazine publishers

CDS GLOBAL and ZEDDIT announce strategic partnership technology partnership to enhance subscriber acquisition for magazine publishers

CDS GLOBAL and ZEDDIT announce strategic partnership technology partnership to enhance subscriber acquisition for magazine publishers

Content Type News
Publication Date: 14/11/2017 00:00:00
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MARKET HARBOROUGH Tuesday 14th November, 2017 –

Today, CDS Global and Zeddit announced a strategic technology partnership in the UK and Australia to provide advanced subscriber conversion capabilities for print magazine publishers. The companies will collaborate to deliver unique subscriber acquisition functionality focused on improving the conversion of visitors to magazine websites into subscribers for CDS Global clients.
The direct connection between Zeddit’s exclusive technology and CDS Global’s comprehensive customer solutions allows publishers to quickly optimise the targeting and acquisition of subscribers from their websites. 

Magazine publishers continue to explore innovative ways of growing their subscriber numbers as retail sales and advertising revenue remain under pressure. The use of data to create targeted, behaviour-driven subscriber acquisition strategies at scale via their websites can help publishers add an important channel to their direct marketing.

“I am delighted to be working with Jonathan and his talented team. The technology they have developed will drive subscription sales and supports our strategy of working with progressive partners and using innovation to help publishers.” said Mark Judd, Managing Director of CDS Global UK and Australia

Zeddit’s technology focuses on getting magazine content in front of the right people more often and optimising the conversion of website visitors into magazine subscribers. Moving to personalised subscription offers for website visitors based on a range of attributes has substantial potential to unlock revenue from anonymous traffic. This new partnership will bring Zeddit services directly to CDS clients delivering new opportunities to widen the top of the funnel and lower CPA.

“By partnering with CDS, Zeddit is helping to improve subscriber conversion for the magazine industry,” said Jonathan Harris, CEO/Founder, Zeddit. “Combining our technology with CDS’s world class business processes means that together we can extend the reach of our innovative solutions.”

About CDS Global
CDS Global is the world’s leading provider of end-to-end business process outsourcing. With more than 45 years of expertise, we manage over 180 million consumers for more than 1,000 brands across the globe.

Backed by nearly 130 years of stability and vision from Hearst, we have the support we need to invest in technology and resources that keep publishers ahead of the curve. 
CDS Global has operations in the UK, Australia, US and Canada. The UK headquarters are located in Market Harborough, Leicestershire. Learn more at www.cdsglobal.co.uk

Contact Details: 
Mark Judd
01858 468811
mark.judd@cdsglobal.co.uk

About Zeddit
Zeddit is a new company that enables publishers to seamlessly integrate magazine articles into their websites, deeply understand the behaviour of potential subscribers, target them with personalised subscription offers and reduce payment drop off in one optimised user journey.

Zeddit is headquartered in London. For more information, visit www.zeddit.com
Contact Details: 
Jonathan Harris



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