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PPA Training Calendar

• 23
  Feb
  Personal development and management

  Handling Objections

  Although objections may seem insurmountable at times, there are only a few different types of objection. Delegates will discover how to identify these and overcome them.

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• 24
  Feb
  Sales and marketing

  Advanced online sales

  This programme will give you a comprehensive understanding of how the digital landscape is impacting and shaping the media mix and the ways in which you can influence this.

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• 27
  Feb
  Editorial

  Editorial management

  Delegates will leave the course armed with tried and tested people management techniques designed to minimise problems or with methods for resolving existing issues. Exercises are based around delegates’ own issues, helping managers to clarify their role and improve their skills.

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• 28
  Feb
  Sales and marketing

  Advertising Sales Management

  This crucial business task is one that requires a distinct process and clear thinking. Senior managers require ad managers to demonstrate accuracy and logic with every variable explored. Delegates will be shown a clear and easy to use process and also be given the tools to implant good practice into their business.

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• 01
  Mar

  Be a better proof reader

  Accurate and effective proofreading is achieved by the application of a range of systematic techniques. In this practical course delegates will be shown how these methods can make a difference to the quality of their proofreading output and to their confidence in tackling proof checking projects.

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• 05
  Mar

  Advanced Feature Writing Skills

  Using their own work as a starting point, delegates will analyse feature structures and writing styles for different markets in order to target their copy more effectively. They will discover how to transform mediocre copy into a great feature.

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• 07
  Mar
  Sales and marketing

  Selling to Media Buyers

  This course will help sales executives make more appointments with buyers. Through a clearer understanding of the business from the buyer's point of view, they will be able to maximise revenue from agencies and form more productive relationships.

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• 13
  Mar

  Get more subscribers

  This workshop aims to provide a thorough grounding in creating effective promotions for subscription acquisition, looking at the role of creative in the renewals process and within email and web marketing.

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• 15
  Mar

  Selling a series

  Starting each issue of a magazine with few or no bookings is disheartening. Delegates attending this course will learn how to sell more clients into a series of advertisements to increase forward bookings.

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