Course Summary
This programme will give you a comprehensive understanding of how the digital landscape is impacting and shaping the media mix and the ways in which you can influence this.
Course Description
Suitable for: Display sales staff with a minimum of six months' online experience or those who have already attended the introductory course.
Course content:
- key trends of digital and market overview – what's new and what's next?
- the digital landscape in perspective – where do you fit?
- the role of digital in the media mix
- how are agencies and clients being affected and what does this mean for you?
- understand how digital is planned and how sites/platforms are evaluated
- trading currencies and how this impacts your business
- new commercial opportunities