Course Summary
Delegates will achieve a better understanding of cover design and psychology including coverline writing, how to choose images and cover planning. They will leave the course with plenty of new ideas to give their covers real reader appeal.
Course Description
Delegates will achieve a better understanding of cover design and psychology including coverline writing, how to choose images and cover planning. They will leave the course with plenty of new ideas to give their covers real reader appeal.
Suitable for: Editors, deputy editors, art editors, designers, publishers and marketing managers – in fact, any member of magazine staff concerned with improving their covers.
Course content:
- identifying magazine personalities
- how covers communicate with readers
- the myth of cover rules
- building brand values into your cover
- the importance of coverlines that grab
- colours, typefaces, page furniture
- workshop session – analysis of your covers and constructing a magazine’s cover code, developing your critical skills
- best practice tips on your cover-planning process