Course Summary
The day will give delegates the confidence to call clients and agencies and sell their publication, having understood the client's needs and what they can offer.
Course Description
Suitable for: Sales executives new to media sales and who are looking for effective skills and techniques in telephone selling.
Course content:
- before the call – how to prepare
- starting the call
- finding out the customers' needs
- effective listening
- selling the benefits of the product
- handling resistance
- gaining commitment – getting the business
- using voice and positive language