Course Summary
It is essential that writers and journalists have a thorough understanding of search engine optimization. This half-day hands-on course provides all the information you need to attract the right users to your site via search and maximize the opportunities from search engine traffic.
Course Description
Suitable for:
Web editors, subs, writers, journalists.
Course content:
• Understanding how search engines work.
• The importance of researching keywords for your content.
• How to use relevant search tools.
• Using keywords in written copy and meta data.
• Understanding search engine ranking factors.
• Internal linking tactics.
• Ways to attract more backlinks.
• The role of outbound links in a search engine optimisation strategy.