Much is expected of today’s successful editors. They need to bring flair and vision to their role while being able to understand and manage commercial drivers. They must also know how to get the best from diverse and talented teams.
Developed for new or aspiring magazine and brand editors, the PPA Editorial Diploma equips delegates with the skills required to give them the edge over their competitors. Participants learn alongside their peers on dynamic courses delivered by leading industry names. Taking the diploma involves a commitment to training over 12 months and delegates have to submit two assignments and present to an assessment board. But the investment will be more than repaid by the ability to lead better brands and teams.
Candidates must complete eight core modules and two elective modules.
Core modules
• Finance for editors
• Business strategy for editors
• Implementing the business plan
• Managing editorial teams
• Planning editorial content
• The role of advertising
• Great design and compelling covers
• Launching and relaunching
Electives
• Brand management
• Editor as publicist
• Media law for editors
• Production processes
• Taking your magazine to market – understanding circulation
Assessment process
Participants are encouraged to develop their analytical, critical and evaluative ability by applying their learning from the programme to their work; they will also undergo a rigorous assessment process. Assignments aim to give participants the opportunity to add value to their organisations by addressing real and significant work-related projects. Full assignment guidelines are supplied on registration.
Costs and registration
• Members £5,450+VAT (PPA members may also pay by instalments)
• Non-members £7,085+VAT
The next start date is November 2011. Please contact us for more information or to book your place