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PPA Training Calendar

• 21
  May
  Editorial

  News with Numbers: The Essentials of Statistical Reporting

  Crime figures, unemployment levels, league tables, the economy, house prices: data and numbers are a vital source of content journalists. This course focuses on key statistical concepts that are essential for the accurate and incisive reporting of numbers.

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• 24
  May
  Editorial

  SEO for writers

  It is essential that writers and journalists have a thorough understanding of search engine optimization. This half-day hands-on course provides all the information you need to attract the right users to your site via search and maximize the opportunities from search engine traffic.

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• 11
  Jun
  Sales and marketing

  business Strategy and planning

  This session focuses delegates on the key aspects of preparing and reviewing strategy and business plans for the business.

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• 12
  Jun
  Design and production

  Design skills for consumer magazines

  Delegates will achieve a better understanding of cover design and psychology including coverline writing, how to choose images and cover planning. They will leave the course with plenty of new ideas to give their covers real reader appeal.

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• 18
  Jun

  Selling a series

  Starting each issue of a magazine with few or no bookings is disheartening. Delegates attending this course will learn how to sell more clients into a series of advertisements to increase forward bookings.

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• 20
  Jun
  Sales and marketing

  Sponsorship sales for conferences and exhibitions

  As a result of this course delegates will understand the clear benefits of sponsorship as a form of promotion and be more effective in identifying, winning and maintain sponsorship contracts.

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• 25
  Jun
  Design and production

  Design skills for business magazines

  Delegates will discover how better design can enhance their publication as well as reinforce its brand element. The course will use lots of examples ranging from award winners to personal favourites.

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• 28
  Jun

  Finance for non-financial managers

  The course will enable delegates to understand the basics of finance and to feel comfortable discussing the subject within the organisation.

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• 29
  Jun
  Circulation and subscription

  Getting more subscribers

  This workshop aims to provide a thorough grounding in creating effective promotions for subscription acquisition, looking at the role of creative in the renewals process and within email and web marketing.

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