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PPA Training Calendar

• 30
  Jan
  Design and production

  Design for non-designers

  This session will explain how the principles of good design can improve a publication. It will give guidance on layout and page structure and on how a visual identity can be created to guide readers through a title’s page.

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• 01
  Feb
  Publishing

  Media Law

  Is publishing online a minefield or are the legal requirements relatively straightforward? This practical course will explain how libel, copyright and other legal issues relate to electronic media.

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• 02
  Feb
  Sales and marketing

  Effective telephone sales

  The day will give delegates the confidence to call clients and agencies and sell their publication, having understood the client's needs and what they can offer.

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• 06
  Feb
  Design and production

  Design skills for consumer magazines

  Delegates will achieve a better understanding of cover design and psychology including coverline writing, how to choose images and cover planning. They will leave the course with plenty of new ideas to give their covers real reader appeal.

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• 07
  Feb
  Editorial

  Language and grammar tips for communication professionals

  A practical and informative workshop that will clarify understanding and explain how to use language and grammar accurately.

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• 09
  Feb
  Editorial

  SEO for writers

  It is essential that writers and journalists have a thorough understanding of search engine optimization. This half-day hands-on course provides all the information you need to attract the right users to your site via search and maximize the opportunities from search engine traffic.

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• 21
  Feb
  Editorial

  Introduction to news writing

  A practical workshop introducing delegates to the basics of good news writing and demonstrating what a powerful communication tool news can be. Delegates will deconstruct news writing so that they are able to create their own strategies for effective stories.

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• 23
  Feb
  Personal development and management

  Handling Objections

  Although objections may seem insurmountable at times, there are only a few different types of objection. Delegates will discover how to identify these and overcome them.

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• 24
  Feb
  Sales and marketing

  Advanced online sales

  This programme will give you a comprehensive understanding of how the digital landscape is impacting and shaping the media mix and the ways in which you can influence this.

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