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PPA Decodes: Build or Buy
9 Feb 2022
It’s a debate as long as digital publishing has existed: should publishers build their own tech or buy it in from partners? We’ll explore the arguments on both sides and help you navigate the various options out there should you choose to go down the buy route.
PPA Decodes: Data: Behind the Headlines
10 Feb 2022
In this session Magda Woods, data leader and tech entrepreneur, will go behind the headlines and bust broadly spread myths about data and data technology. Areas covered will include: the cookie apocalypse, AI, robots replacing journalists, fake news, and extracting value from data. This webinar is free for all to attend.
PPA Decodes: Paid or Organic
23 Feb 2022
Does relying on acquiring audience through organic channels such as search or social deliver publishers with engaged audiences? Or is there a need to spend money to reach new audiences and build your brand? And how important are newsletters and events in the mix?
PPA Decodes: Reach or Relevance
16 Mar 2022
Much of the recent talk in the industry has been about the pivot to reader revenue and a doubling down on subscription strategies. But is there still a need to build big audiences to bring in advertising money? And is there a relevant + scale approach that can do both?
Latest news
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PPA announces changes to incorporate Magnetic
The PPA has announced that Magnetic, the marketing arm of the magazine media industry will be incorporated into the organisation as a key strategic pillar.
Aclass Essentials - the podcasting how to from Acast
Acast has launched 'Aclass Essentials' a free start up guide for those wanting to break into podcasting.
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The PPA 30 Under 30 Podcast is back for a second season!
Ever wondered what the future of fashion journalism looks like? Or how B2B journalists hunt for investigative stories? Or even if a recipe developer ever gets bored of food? The PPA 30 Under 30 Podcast is here to answer all those questions.
Immediate Media ranked best media company to work for by Glassdoor
The special interest publisher was also ranked 4th overall.
Welcome to the PPA
We Stand For Professional Publishers
The PPA has been synonymous with magazines for over 100 years but today our membership is made up of modern media businesses carving out a new future defined by trusted, quality content.
Whether on the page, through a screen, or face-to-face, our members create professional, influential content that resonates with target audiences and drives real action. We're on a journey to a new age in publishing - join us.
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