IFABC is a global federation of bureaux members from 27 countries. It provides a forum for these organisations to come together, share knowledge and develop collaborative solutions that support trust and transparency in media. A recent initiative was the launch of the Global Certified Media list, giving buyers access to nearly 15,000 audited media properties.

Simon’s appointment was announced at the 29th IFABC General Assembly, held via video conferencing on 9th October 2020. Delegates representing the member audit bureaux voted on the IFABC Presidency and Executive Board.

Simon commented, “It’s an honour to be elected as President of the IFABC. As one of the founder members of this federation, ABC UK has always valued the opportunities it delivers to advance best practice and innovation in auditing and media measurement on a global scale. I look forward to setting a clear agenda and working with my fellow members to support transparency and accountability in media through IFABC and its member organisations over the next two years.”

To find out more aboutIFABC, please visit www.ifabc.org