Condé Nast has announced the appointment of GQ Deputy Global Editorial Director Adam Baidawi as the new Head of Editorial Content at British GQ effective immediately. Baidawi will lead the British GQ brand into a new multi-platform era that includes print, digital, video, and social, while honouring the thirty three year-old British magazine’s heritage, unique cultural influence and access into Britain’s diverse creative and fashion industries.

In 2018, Baidawi was appointed as the first Editor-in-Chief of GQ Middle East, launching the Condé Nast title in the region. During his editorship, Baidawi thoughtfully fostered a new GQ community in a previously untapped market producing a stunning print product and exceptional multi-platform storytelling. In 2020, Baidawi was promoted to GQ Deputy Global Editorial Director supporting GQ’s 21 editions around the world.

"Adam has already proven to be an invaluable partner to me and a true leader for the global GQ brand,” said Global Editorial Director Will Welch. “He's a world-class writer who also possesses a clear creative vision in fashion, design, and photography. His passion for GQ and experience launching the title in a new market made him the right person to lead British GQ, one of our flagship international editions. There is an incredible convergence of creative energy in the UK’s music, art, and fashion communities right now, and I’m excited for Adam to reflect that dynamism across British GQ’s platforms. I’m also happy to say that Adam has an innate gift for leading with kindness.”

Baidawi was born to Iraqi parents and raised in Australia. Prior to GQ Middle East, Baidawi worked at The New York Times as an Australia Correspondent, where he reported across news topics including migration issues, politics, technology, and human rights. In 2017, Baidawi was awarded Young Writer of the Year at the Publish Awards, for his GQ Australia reporting from Pyongyang, New York, and Parliament House.

In his expanded role, Baidawi will lead the British GQ editorial team across all platforms. British GQ launched in 1988 and quickly established itself as Britain’s most influential men’s magazine, covering style, culture and entertainment and launching a large event roster including The GQ Men of the Year Awards and GQ Heroes.