Bottom-line losses: Counting the cost of copyright abuse
Content is a precious commodity for publishers, meaning instances of illegal copying come at a cost. Here, in the first of two articles, Matt Aspinall,
Industry News
Industry News
BuzzFeed has partnered with WoodWing for its Digital Asset Management (DAM) solution, to create a repository for BuzzFeed's millions of photos, illustrations and other digital assets.
With BuzzFeed's asset volume growing every day, the organisation needed a reliable and secure way to organize, manage, and share these valuable assets internally.
WoodWing says that its DAM will allow BuzzFeed to:
"We are delighted to work with BuzzFeed, a global leader in online news and entertainment. This really underscores our ability to help content creators in the digital space," said Scott Smith, Managing Director of WoodWing USA. "We are excited to see how BuzzFeed works with our technology to increase productivity and international speed-to-market."
"Whether for finding, posting, or sharing content, we needed a powerful solution to help us better manage our digital assets – all while tracking the legal restrictions in an editor-friendly way – and WoodWing fit the bill perfectly," said Wajmah Yaqubi, Business Affairs Director, BuzzFeed. "We are looking forward to collaborating with WoodWing as we roll out the DAM solution globally over the next few months."
Content is a precious commodity for publishers, meaning instances of illegal copying come at a cost. Here, in the first of two articles, Matt Aspinall,
Last week more than 50 publishing professionals, from a variety of consumer and B2B businesses, met to review over 250 entries from more than 70 companies, ultimately deciding on the shortlist and winners.
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