Industry News

Exact Editions Helps North American Birdwatching Magazine Launch Digitally

By Jess Browne-Swinburne

12 Apr 2021

US magazine BirdWatching has launched brand new digital subscription options for individuals and institutions through the Exact Editions platform. Subscriptions feature fully-searchable access to a growing modern archive of back issues that can be browsed seamlessly across web, iOS and Android devices.

For over 25 years, BirdWatching has been North America’s premier magazine about wild birds and birding. Each issue contains feeding and attracting tips, reviews of books, new products and news about conservation hotspots, as well as articles written by experts in the field.

The brand new archive, which stretches back to the beginning of 2019, offers intuitive navigational tools such as linked contents pages, URLs and email addresses that provide an integrated browsing experience. Additionally, an advanced Boolean search function enables readers to easily pinpoint references to specific species, topics or writers.

Jason Pomerantz, Vice-President Circulation Strategy at Madavor Media, commented: “Regardless of whether readers enjoy watching birds in their backyard or further afield, the new archive will arm enthusiasts with the information they need to find, attract, identify and understand birds.”

Managing Director of Exact Editions, Daryl Rayner, said: “The wealth of information available at the touch of a button in the digital edition of BirdWatching will be extremely valuable to anyone with an interest in birds, whether in an amateur of professional capacity.”

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