Industry Voices

Georgina Holt | Publishing Director | The Stylist Group

By Jess Browne-Swinburne

9 Oct 2019

This week marks the official tenth birthday of Stylist magazine, and to celebrate, they have partnered with a number of influential women to edit 11 of their issues.

Ahead of their 'gusty women' issue next week, guest edited by Hillary and Chelsea Clinton, we spoke to The Stylist Group publishing director, Georgina Holt, about the future of the Stylist brand and her personal journey through the publishing industry.

What made you want to work in the publishing industry?

I grew up in a golden era of magazines. I was completely immersed in magazine culture as a teenager. More, Smash Hits!, Just Seventeen – when the Smash Hits! sticker issue came out we would obsess over it. I had my most informative years based in magazine culture, so it felt like a very organic step to integrate that into my work life as well as my personal teenage life.

What has been the highlight of your career so far?

Working here is a massive privilege. I have a huge amount of purpose, working with brilliant men and women and seeing life through a feminist lens. However, my career highlight was probably getting the publisher of Cosmopolitan job. It was such a seminal moment because I grew up with that brand and it was so important to me. Farrah transformed the brand into something that became a lot more modern and relevant.

What is the most exciting thing on the horizon for Stylist?

There is Stylist Strong which is a boutique fitness brand which is all around mental and physical strength for women. It’s an amazing pivot for a brand wanting to diversify what a publisher normally does. We look at content that works really well and we build an event around it. Editorially, our Love Women initiative which is on our 10th birthday, is a moment for reflection and a moment to look forward.

What has been the biggest challenge of the transition from Shortlist Media to Stylist Group?

With the closure of any magazine there comes a huge emotional cost with that decision and from my point of view, it was around saying goodbye to some really talented people. The magazine industry is beautiful but fragile, but I sense that it has more power than it ever has.

How do you handle your deadlines?

My whole life is a deadline. I e-mail myself all the time with my to-do list, so I basically have a very aggressive and goal-orientated pen pal who e-mails me about 15 times a day with things to do. We will always hit them, and we will always get them done. You have to. I always know it can be done, its always about at what cost.

What would people be surprised to know about your job?

That it’s absolutely hilarious. We laugh all the time. I have formed some of my closest friendships in this industry, built on an understanding that what we do is important and what we do has purpose but that it should be done with fun. Laughter is the best leveller. Women’s magazine brands can have a certain coldness attached to them and lack of comradeship, but not at Stylist.

What would be your typical day?

There isn’t one. It’s a combination of external client meetings, managing current projects, managing current team conversations and working on big ideas with editorial.

What is the last photo you took on your phone?

It’s of David Groll at Reading.

What would be in your Room 101?

Misogynists

Whose phone number do you wish you had?

Phoebe Waller-Bridge

What is the worst piece of advice you have ever been given?

Cheer up love and smile more

Introvert or Extrovert?

Extrovert

Optimist or Pessimist?

Practical optimist

Film or TV?
TV: Bake Off, Years & Years, Handmaids Tale

Sweet or Savoury?

Both – Reeces Pieces are my favourite

What magazine would be your Sunday afternoon or long train journey read?

The re-launched Face

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