Our top tips to ace your Awards entry
You’ve done the hard work – now you’re only a few simple steps away from industry recognition.
PPA Blog
PPA Blog
The world might be short of a lot of things, but content isn’t one of them. Up to the second news channels, newsletters, e-zines, e-shots – content doesn’t even have to be real, as the proliferation of fake news on social media outlets such as Facebook and Twitter has shown. We are all in a content vortex, with readers’ attention being sucked in every direction, concentration whipping from one thing to the next.
So you, as professionals in the media and publishing business, how do you counter that? How do you even begin to ward off the competition and create some kind of readership loyalty? Content cut through is the holy grail for media and publishing firms – but you don’t stand a chance if you don’t have a clear understanding of your audience.
Surprisingly in this day and age, a lot of medium and small publishers only have basic audience management processes and systems in place. They might have a good range of titles across a number of media – digital, social, published, live – and have a well-established, loyal audience, but they aren’t able to define their audience well, or understand how engaged that audience is. And until they do, they are limiting their revenue generation potential.
Here are three important steps to effective audience management:
There is no cure-all for creating content cut through and building brand loyalty, but working with your audience in a thoughtful, intelligent way is a good start. And customer relationship management (CRM) can help you do that. A single platform that integrates all elements of audience management will give you crystal clear insight into your audience, their profile and how they behave.
To learn more about how CRM can help you manage your audience, read our whitepaper “How media and publishing companies can improve audience management” or contact one of our team on: +44 118 3030 100
You’ve done the hard work – now you’re only a few simple steps away from industry recognition.
Denmaur Independent Papers has announced it has finalised the purchase of the business and assets of the Fine Paper and Conversion division from Middleton Paper Company Ltd.
Chancery House, 53-64 Chancery Lane, London WC2A 1QS
If you have a member login, enter your details below. Please note, that your login is for PPA.co.uk only and not for our event sites.
If you are a member but don’t have an account yet, you can setup your account here.
Any problems, please contact membership@ppa.co.uk.