Bottom-line losses: Counting the cost of copyright abuse
Content is a precious commodity for publishers, meaning instances of illegal copying come at a cost. Here, in the first of two articles, Matt Aspinall,
Industry News
Industry News
Hearst UK, yesterday brought its inaugural Positivity Pop Up to several media agencies, including OMD, MediaCom and Dentsu Aegis, to help combat the ‘January blues’.
With the third Monday of January commonly known as ‘Blue Monday’, the most depressing day of year, Hearst sought to lift agency spirits with an array of mood-boosting activities.
Hearst’s Commercial Teams visited the offices of a number of media agencies, with activations including:
Last year, Hearst commissioned a comprehensive piece of research with Theobalds Road, on the power of positivity. According to the research, people with a positive outlook on life are much more open-minded and purposeful, and much more receptive to commercial messages. Thus, making them a key audience for advertisers. The research also found that Hearst brands, when grouped together, contained the highest positivity ranking of all media, and Hearst’s audiences are more likely to take action than consumers of any other media channel.
Recent Hearst research to coincide with ‘Blue Monday’ reiterated this point, with 87% having made plans and resolutions for 2020 in comparison to the national average of 25%*.
Jane Wolfson, Chief Commercial Officer, said: “With a combination of bad weather, short daylight hours and post-festive money concerns, Blue Monday is said to be the most depressing day of the year. At Hearst, positivity underpins all of our content and experiences, and we’re proud to have such a highly engaged, optimistic audience. With that in mind, we are delighted to have launched the inaugural Hearst Positivity Pop Up, hitting several agencies in order to help them get more out of life.”
*YouGov
Content is a precious commodity for publishers, meaning instances of illegal copying come at a cost. Here, in the first of two articles, Matt Aspinall,
Last week more than 50 publishing professionals, from a variety of consumer and B2B businesses, met to review over 250 entries from more than 70 companies, ultimately deciding on the shortlist and winners.
Chancery House, 53-64 Chancery Lane, London WC2A 1QS
If you have a member login, enter your details below. Please note, that your login is for PPA.co.uk only and not for our event sites.
If you are a member but don’t have an account yet, you can setup your account here.
Any problems, please contact membership@ppa.co.uk.