Immediate Media Co has launched The Recommended to offer product recommendations and expert advice to online buyers.
Content for the site is currently focused on the four main categories of household, cosmetics, fitness and pet care.
It includes buying advice and products that are either recommended by a network of more than 50 experts or chosen by editorial teams in line with expert guidance.
Experts include multi-award-winning make-up artist Joy Adenuga, 31-time Grand World Jump Rope Champion Tori Boggs, top celebrity and royal hairstylist Richard Ward, fitness expert and celebrity personal trainer Fabrice Le Physique and certified dog behaviourist and trainer Adem Fehmi.
Examples of articles include The best fans to help you beat the heat, The best sun creams to protect your skin, The best yoga mats as recommended by expert yoga teachers, and The best dog beds for all sizes of dog as recommended by top animal experts.
Editor of The Recommended, Ruairidh Pritchard, said: “We’ve had a huge response to our launch from buyers who want to research products thoroughly to ensure they are spending wisely, and who value the insights and advice that The Recommended is able to offer.
"Our team of writers and their network of experts are able to respond to trends and connect with demand to ensure that The Recommended is always able to help with valuable advice on key products that buyers are seeking whether it’s fans or foundations.”