Industry News

InterMedia Review Organisational Structure

By Jess Browne-Swinburne

30 Jul 2020

Following a long period of sustained growth across both Intermedia Brand Marketing Ltd and wholly owned subsidiary, Intermedia Solutions Ltd, they will be reviewing the organisational structure, to ensure the business remains best placed to serve a growing portfolio of clients and the changing marketplaces in which they operate.

InterMedia have announced a number of changes, which will see the company move to a group structure, with clearly defined operating entities.

They will continue to provide dedicated retail newsstand, subscription marketing and fulfilment services to their portfolio of magazine publisher clients.

InterSend - formerly known as Intermedia Solutions, this business will re-brand to become InterSend Ltd. This part of the business allows their magazine and non-magazine clients to engage in a pick, pack, despatch service around the world.

InterDirect - has been established to host the growing volume of direct magazine sales, building on the partnership in place with Jellyfish Connect, with whom they fulfil direct single copy orders direct to the consumer via magazine.co.uk.

InterGo Holdings Ltd - will form the holding company above each of the three trading entities and facilitates a clear and coherent group of companies, each with their own respective disciplines and expertise.

Commenting on this announcement, group managing director John Bardsley said, “I am delighted to be announcing these changes today which reflect not just the tremendous business we have built over the last ten years, but importantly, the changing marketplace in which we operate. At the heart of what we do, sits the relentless effort to provide service excellence to all our clients and ensure the business continues to remain match-fit in the years ahead. This is a very exciting development for both ourselves and our clients, and we look forward to taking the business to greater heights in the years ahead”.

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