Powered by machine learning, the Google Chrome extension surfaces value-rich past content in a matter of seconds, providing journalists with highly relevant linking and content refreshing opportunities without leaving their document.

With support from the Google News Initiative and Innovate UK, the team of Natural Language Processing (NLP) experts are developing a suite of easy-to-use journalism tools that sit right within a journalist’s creative space. This particular archive tool is built to boost website engagement and page views by supporting a publication’s internal linking strategy, speeding up the hunt for evergreen content and driving search engine optimisation (SEO).

“We’re on a mission to help hard-pressed writers, editors and publishers overcome research fatigue,” says Dan Reeves, Director and Co-founder of LOYAL. “Through the invaluable support we have received from Google and Innovate UK, combined with the dedicated work of our talented team, we have created a revolutionary resource that drives productivity and delivers valuable results at speed.”

The archive tool simultaneously ‘understands’ written work as it is being generated and searches the internet for related content to support and substantiate articles. The results are instantaneously ranked by relevance and presented in an inset panel to the side of a working document. Within the LOYAL Web Application, journalists can easily view and search a publication’s full website archive across multiple brands in one place at a glance.

“This is an exciting time for journalists and publishers,” says Ben Martin, fellow Director and Co-founder of LOYAL. “With Reuters Institute identifying that over two-thirds of publishers see artificial intelligence as the biggest enabler for journalism over the next few years, we’re delighted to apply the power of this technology to boost their capabilities and drive significant efficiencies.”

Above: The LOYAL AI team

In addition to LOYAL’s archive tool, the team has developed an editorial research tool to save journalists time. The Google Doc extension, which can be downloaded from the Google Chrome Web Store, takes research to the next level. It enables journalists to search the web right from their working document and significantly cuts down research time, streamlining their workflow.

Users can access a wide list of 600+ curatable sources – including niche publications that search engines may overlook – to the side of a working article. By refreshing LOYAL while writing, a journalist can quickly hunt for relevant statistics, report findings and authoritative quotes as an article develops, with the added benefit of sentiment analysis and tags. They can check how other publishers have covered a topic, find breaking news and add depth after drafting quickly.

The algorithms powering LOYAL’s journalism tools immediately identify and retrieve only the most relevant material from trustworthy sources, eliminating the lengthy task of multiple search engine visits and extensive, unnecessary reading. It cuts down on the time spent searching for information, streamlines research and speeds up the filing of stories.

LOYAL’s journalism tools have been successfully trialled by a number of top publications, including The Week, Auto Express and Pulse and the tech start-up is now offering a 14-day free trial of the new software to publishers and content creators.

Watch now.

For more information about LOYAL’s archive tool for publishers and research tool for journalists and how you can start your free trial today, visit their website here.