Bottom-line losses: Counting the cost of copyright abuse
Content is a precious commodity for publishers, meaning instances of illegal copying come at a cost. Here, in the first of two articles, Matt Aspinall,
Industry News
Industry News
The new name and look follows extensive research into the shifting attitudes and aspirations of the brand’s loyal readership over the past couple of years.
Mollie is a monthly lifestyle magazine for creative individuals looking for inspiration for their homes, wardrobes, craft projects and gift ideas. The magazine is visually bold, and covers trends, green living, fashion, interiors and more. Each issue is themed – with the first (appropriately) being ‘New Beginnings’ – and includes features on homes, DIY, clothing and food, all with an ecological and ethical focus.
Launched in 2011, the Mollie brand has been at the heart of the contemporary crafting boom of the last decade. Now the new-look Mollie has a new outlook and lifestyle focus, reflecting an audience who have become even more creative, are crafting more, and are increasingly environmentally conscious. The new name is accompanied by a vibrant new design on display across the brand’s print and digital platforms.
“This is the next evolution of Mollie, and in part, reflects the changing focus of how we spend our free time post-lockdown. Creativity for wellbeing is something that increasing numbers of people have adopted, along with making our homes more unique and wanting to make changes to help the planet.” – Charlotte Morgan, Publishing Director
Content is a precious commodity for publishers, meaning instances of illegal copying come at a cost. Here, in the first of two articles, Matt Aspinall,
Last week more than 50 publishing professionals, from a variety of consumer and B2B businesses, met to review over 250 entries from more than 70 companies, ultimately deciding on the shortlist and winners.
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