As the advertising community resets after the cautious months of lockdown, Sue will look at the role that magazines play in helping brands build for the future. Sue will be sharing some new insight from Magnetic and Kantar that looks at how advertisers can use magazine media to build stronger and more meaningful connections with their target audience, and in turn boost sales.

Jonathan Tame, Managing Director of Two Sides, the lead organiser of the Power of Print, said: “Magazines played a critical role during the national lockdown, providing much-needed enjoyment, relaxation, and a welcome opportunity to ‘switch-off’ from the huge increase in screen-time. The deep emotional connection audiences have with magazines make the medium one of the most effective channels for building brands. We look forward to Sue’s expert views on how magazine media can help advertisers plan for recovery.”

*Discover the Power of Print
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Sue will speak in the morning session of the virtual seminar where she will be joined by other leading voices from the world of print media and publishing. This session’s speakers include Newsworks’ Insight Director, Denise Turner, who will explore the unique and trusted role that news brands are increasingly playing in today’s society. Mark Davies, Managing Director or Whistl’s doordrop media arm, will explain how the lockdown taught a new generation of marketers a thing or two about print marketing.

The Power of Print virtual seminar will take place across two sessions on 3rd November, with the event being broadcast live from Canon’s state-of-the-art facilities in their central London office.

Access to the Power of Print virtual seminar costs just £29 for members of Two Sides and the BPIF and £39 for non-members. 3 tickets can be purchased for the price of 2.

For more information and to book access to the seminar, please visit www.powerofprint.info