Industry News

Readly reaches holiday audiences with travel brand partnerships

By PPA Staff

19 Jul 2022

Readly is offering holidaygoers unlimited access to its digital magazine and newspaper app this summer after partnering with a number of leading travel brands.

The company has secured partnerships with Wizz Air, Ambassador Cruise Line, TUI, Govia Thameslink Railway (GTR) and Northern Railway for summer 2022, and is set to launch an agreement with Secret Escapes later in the season.

Customers of partner travel firms will be offered a Readly subscription via a loyalty app or customer benefit programme.

Ranj Begley, UK MD and Chief Content Officer at Readly, said: "Travel is a hot topic and high on the consumer agenda this summer. As people spend time enjoying journalistic content while on holiday, we consider the travel sector strategically important to drive readership to our publishers' titles. It is also a perfect fit for us to attract new readers to our platform and join the thousands of people who subscribe to our service worldwide every day."

Readly’s content portfolio includes 6,300 digital magazines and newspapers, with regional newspapers added to the platform last month.

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