Industry News

Readly targets rail passengers with subscription offer

By PPA Staff

21 Jul 2021

Readly has partnered with Govia Thameslink Railway (GTR), the UK's largest rail operator, as part of a subscriptions drive campaign.

Commuters, day-trippers and holidaymakers travelling on Thameslink, Southern and Great Northern trains will be able to take advantage of free access to the digital magazine and newspaper platform for three months.

The offer provides unlimited access to the Readly portfolio, which incorporates more than 5,000 titles across the entire spectrum of categories, from travel and business to food, news, sport, finance and fashion.

The subscription allows five users per household, providing users with a tailored experience and the opportunity to select the magazines of their choice.

Emma Wiles, Head of Marketing at GTR, said: “As people begin to return to the railway following a difficult year, we’re delighted to be partnering with Readly to offer our customers the chance to enjoy unlimited magazines and newspapers on their next train journey.

"Whether they’re heading into the office or enjoying a day trip to the beach, travelling by train is a great way to relax and enjoy some “me-time”, and what better way to do that, than by getting stuck into a good read.”

Rob Hanlon, Global Partnerships Director at Readly, added: “The regular commute and train travel have always been popular times to read magazines and newspapers, so it’s great to see it return as restrictions ease and people are able to travel again. We are therefore delighted to be partnering with Thameslink, Southern and Great Northern to entertain, inspire and inform people on the move as they journey across the UK to their destinations this summer and give them the opportunity to read the broad portfolio of titles on Readly's service.”

Readly said that during 2020 over 140,000 issues of magazines were distributed and read 99 million times on its platform.

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