Bottom-line losses: Counting the cost of copyright abuse
Content is a precious commodity for publishers, meaning instances of illegal copying come at a cost. Here, in the first of two articles, Matt Aspinall,
Industry News
Industry News
The River Group has announced that they have won the contract to publish Crafts magazine, the flagship publication from the Crafts Council. This will be followed by further omnichannel content creation across digital platforms.
The remit includes strategy, marketing and brand development for the magazine which has been produced consistently since 1973.
The magazine is published six times per annum with two additional increased sized issues for Graduate and Christmas supplements. Their first contracted publication will be the May/June 2020 issue. The new-look magazine will have a revised creative and publishing strategy with new production formats and enhanced design and editorial environment.
The team will deliver a bold approach to content – showcasing the Crafts Council’s goals to inspire audiences through exceptional presentations of craft, ignite the passions of younger audiences and energise future makers.
The River Group CEO and company founder, Nicola Murphy said: “We are immensely proud to be working with The Crafts Council on transforming their content and achieving their vision of displaying their expertise to the world in an innovative, fresh and artistic manner.”
Natalie Melton, Creative Director for the Crafts Council, said:“We are delighted to have appointed River as our publishing partner at a pivotal moment in the Crafts Councils history. Their content expertise across print and digital platforms will enable us reach and engage with the growing audience for craft and ensure that Crafts magazine sits at the heart of our commercial proposition for brands that are looking to align with our pioneering expertise and passionate core audience.”
Content is a precious commodity for publishers, meaning instances of illegal copying come at a cost. Here, in the first of two articles, Matt Aspinall,
Last week more than 50 publishing professionals, from a variety of consumer and B2B businesses, met to review over 250 entries from more than 70 companies, ultimately deciding on the shortlist and winners.
Chancery House, 53-64 Chancery Lane, London WC2A 1QS
If you have a member login, enter your details below. Please note, that your login is for PPA.co.uk only and not for our event sites.
If you are a member but don’t have an account yet, you can setup your account here.
Any problems, please contact membership@ppa.co.uk.