The news of Time Inc. UK rebranding to TI Media follows on from the company being acquired by private equity firm Epiris LLP from Meredith Corporation in March 2018.

Marcus Rich, Time Inc. UK CEO, said: “We are proud of all we have achieved as Time Inc. UK over the last four years and, before that, as IPC Media over many years. While we wanted our new name to speak to that successful past – with the T of Time Inc. and the I of IPC – we also wanted it to be adaptable to suit the ways we will evolve and look to extend that success under our new ownership. We are now looking forward to exploring those new opportunities as TI Media.”

Sir Bernard Gray, Executive Chairman, added: “As a company, TI Media is proud of its past and confident of the future. Our new name opens the next chapter of our story with familiarity and new energy.”

Time Inc. UK’s 40-plus brands reach 16.4 million UK adults monthly across print and digital. Its portfolio spans a range of interest areas, from entertainment and women’s lifestyle, to luxury, sports and technology.

Its titles include: Woman’s Weekly, Country Life, Ideal Home and Trusted Reviews, as well as specialist titles Decanter, Wallpaper*, Cycling Weekly and Horse & Hound. Its entertainment titles, including What’s on TV and TV Times, sell more than a million copies each week.

In connection with the rebranding, Time Inc. UK will change its legal name to TI Media Limited, also effective from June 11.