Industry News

Time Out Group to Provide Curated Content to Apple Maps

By Jess Browne-Swinburne

23 Jun 2020

Time Out Group, comprising two divisions, Time Out Media and Time Out Market will be providing curated content to Apple Maps through a new feature announced at WWDC today and coming to iPhone, iPad, and Mac later this year.

The Time Out Media division curates content, written by professional editors, about the best food, drink, culture and travel across 328 cities in 58 countries. Time Out Market is a food and cultural destination that offers the editorial curation experience in real life. Apple Map users will be able to tap into Time Out ‘custom collections’ of recommended food, drink and cultural experiences in supported cities around the world—IRL.

Time Out Group Chief Marketing Officer, Sumindi Peiris, said: "For over 50 years, Time Out has enabled our audience to experience the best of their city. We are excited to work with Apple to launch Apple Maps curated Guides this fall, allowing us to expand exposure of our incredible content to an even larger engaged consumer group. As cities reopen and people hope to go out again, we look forward to helping them navigate and explore the new cultural landscape in this phygital era."

Apple announced the updates to Apple Maps on their press page here.

ADVERTISMENT