Magazines in the Travel and Homes categories have seen the biggest jump in readership in 2021, according to audience insight carried out by digital subscription service Readly.
Analysis of reading habits across the 5,000 magazines and newspapers within the Readly portfolio highlighted a 42% year-on-year jump in readership in the travel sector as Brits look to plan their perfect staycation and understand changes in the travel traffic light system.
The experience of lockdown also triggered a 33% rise in readership of home renovation titles, making it the second biggest climber. Luxury titles completed the top three, registering a 30% increase as readers looked for inspiration and escapism. The complete top ten is as follows:
Top Category Readership Increases on Readly (April-June 2021 vs April-June 2020)
1. Travel (+42%)
2. Home renovation (+33%)
3. Luxury (+30%)
4. Boats & Watersports (+28%)
5. Cars & Motoring (+25%)
6. Sport (+24)
7. Airplanes and Transport (+24%)
8. Lifestyle (+23%)
9. Fashion & beauty (+21%)
10. Interior Design & Architecture (+20%)
Chris Couchman, Head of Content at Readly said: “The magazines we read reveal the passions and interests of the nation. With so much pent up desire for holidays we’ve seen the biggest surge of readership for travel magazines - from consumers planning and executing the perfect staycation, to staying nimble and responding to changing restrictions to travel abroad. Magazines and newspapers are a hugely popular path to planning holidays – offering insight and inspiration for destinations and activities.
“With many households amassing excess cash savings during the pandemic, the reading insights suggests that home improvements, luxury treats, and cars could also prove a popular choice for post lockdown spending.”
Readly also revealed the top travel-related searches carried out by readers on the platform between April and June 2021. They are as follows:
1. Rail / Train
2. Caravan / Motorhome
10. Lake District