UK Government and Industry to champion best of UK advertising at Cannes Lions

Louisa Cavell

A campaign to promote the very best of UK advertising at Cannes Lions this summer launches today in a unique partnership between the industry and UK government’s Department for International Trade

The working group, whose members include the Advertising Association, Clear Channel UK, Channel 4, Framestore, London & Partners, M&C Saatchi and Newsworks, will be showcasing the very best of UK advertising’s presence under the banner of Creativity Is GREAT to support growth of UK exports of advertising services.

The Creativity Is GREAT campaign includes two trade missions, the first run by London & Partners supporting 20 high growth London-based adtech and martech businesses and the second by the IPA who will be bringing a further 20 advertising agency SMEs.

It will celebrate the many ways that UK advertising is involved in the world’s biggest festival of creativity: including more than 80 speakers on stage during the week; a 25+ strong line of jurors selecting the world’s best creative work; a full team of Young Lions competing in the global competition; participants in the Roger Hatchuel Academy and the See It, Be It programme; plus backing for the many short-listed entries from companies across the UK advertising industry.

For the first time, UK advertising will host an activation space in the Palais Piazza developed by M&C Saatchi and Framestore. The ‘Creativity Is GREAT’ campaign will also be supported by Newsworks who will be reporting on UK advertising’s participation at the festival. In addition, a showcase of UK advertising’s talent at Cannes has been developed to feature in Campaign’s special Cannes edition.

Finally, the Creativity Is GREAT activity will provide networking spaces for UK advertising companies in Le Jardin de Clear Channel and the Little Black Book beach, as well as further pop-up activities at venues including the Channel 4 Villa. Special events will take place working with delegates from other territories around the world including China and South Korea.

For the very latest details on the ‘Creativity Is GREAT’ campaign for UK advertising at Cannes Lions, visit the dedicated hub here which includes details on how UK advertising companies can get involved.










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