Industry Voices

22 Apr 2020
Industry Voices

Helen Atkinson | Visual Data Journalist | The Economist, The Economist Group

Keeping track of the rapidly changing COVID-19 global data set and finding ways to visually present it to readers is all part of the job for Helen Atkinson. As a visual data journalist at The Economist, she works to adapt data, collected and cleaned by a non-visual data journalist, into clear and meaningful charts. Atkinson explains what her job entails day-to-day, the things to consider when presenting data and data in the time of COVID-19.

15 Apr 2020
Industry Voices

Jessica Saller | Head of Business Marketing | Hearst

As our lives change dramatically we look for continuity in the places we trust. For many that is the magazine subscription delivered through their door each week, full of the positive, life-affirming content they are looking for.

As a print publisher and a content and experience business, Hearst must focus on maintaining this relationship with clients as well as readers. Jessica Saller, Head of Business Marketing at Hearst explains how they have adapted their strategy to focus on more regular and valuable communication with clients.

8 Apr 2020
Industry Voices

Liz Martin | Commercial Marketing & Insight Director | Bauer Media

In the last week alone, Bauer Media has seen their subscription performance more than double with an increase of over 160% as people seek out content to help make the most of being at home. "Clearly magazines are well placed to meet these content needs", says Liz Martin Commercial Marketing & Insight Director at Bauer, "and we are seeing this having a significant impact on magazine subscriptions."

In her interview with the PPA, Martin explains what Bauer research projects are planned around, the "Bauer Insiders" that provide this data and what she hopes to focus on when this crisis is over.

1 Apr 2020
Industry Voices

Ashwin Saddul | Founder & Managing Director | Better Than Paper

Ashwin Saddul is the Founder and Managing Director of Better than Paper, a service that helps to democratise the publishing industry by providing publishers of all sizes with cost-effective software to build digital magazines. From the start "it was all about levelling the playing the field and giving publishers the chance to experiment with their own format," Saddul explains. "The technology is affordable so you can go out and experiment, fail quickly and learn quickly."

26 Feb 2020
Industry Voices

Adrian Barrick | Group Editorial Director | Incisive Media

Having worked in the publishing industry for over thirty years, Adrian Barrick has taken on roles in all areas, from reporter, to editor to publisher and now editorial director at Incisive Media. In this Under the Radar interview, Barrick charts the change in the industry he has experienced first hand and reflects on the highlights of his career, which have included winning PPA Editor of the Year and launching a magazine, website and awards in three weeks.

19 Feb 2020
Industry Voices

Mark Hedges | Editor | Country Life, TI Media

With only two days to go until The PPA Awards entry deadline, we spoke to the Editor of the PPA Magazine Brand of the Year, 2019. Launched in 1897, Country Life has been in publication for over 120 years and this year celebrated a decade of ABC print increases, testament to to the strength of the title's editorial and loyal audience."The best piece of advice I ever received was that you must put the reader first," said Mark Hedges, Editor of Country Life. "A reader is the most precious thing."

12 Feb 2020
Industry Voices

Alison Kirker | Editor | Platinum magazine, DC Thomson

Last September, DC Thomson Media launched a new glossy, monthly magazine, aimed at women over 55. This marked the biggest women's magazine launch in over a decade, and it is Ali Kirker who sits at the helm as Editor. Since getting her first job at Jackie magazine when she was 17, Kirker worked across the industry, in both newspapers and magazines, with a little detour into finance, before returning to magazines to edit Platinum.