Industry Voices

29 Jan 2020
Industry Voices

Victoria White | Editorial Director | Hearst Content Agency

After years of experience working across the magazine industry, from TV Hits, to Company to Good Housekeeping, Victoria White now works to provide commercial content to brands outside of Hearst as Editorial Director of Hearst Content Agency. "Brands are really hungry for content," she tells me, which can include in-store magazines, websites and social channels. "The world of commercial content is incredibly creative and expansive."

22 Jan 2020
Industry News

Tilly McAuliffe | Co-Owner & Director | Think Publishing

After a few years at American Vogue in Paris, delivering dresses to Madonna and gaining invaluable experience in marketing and branding, Tilly McAuliffe began to carve out a niche for herself in the publishing world. By 2000, she had Co-Founded Think Publishing in London, and since then has driven its evolution from publishing agency to media owner, acquiring Wanderlust two years ago and most recently, Morris Visitor Publications.

15 Jan 2020
Industry News

Luca Da Re | Marketing & Digital Strategy Director | Mark Allen Group

We spoke with Luca Da Re, who heads up the Marketing and Digital strategy of the Mark Allen Group (MAG). With their ever-growing portfolio, Da Re is in charge of marketing campaigns for at least 40 brands. He explains how his role has evolved since he began at MAG as the business has grown to embody both traditional and new marketing channels, from newsstands, to events, to exhibitions and social media.

4 Dec 2019
Industry News

Knut Henriksen | Head of SEO & Analytics | Haymarket Media Group

With the rise of digital comes the rise of SEO and analytics as data becomes increasingly important in the publishing industry. Knut Henriksen knows all about this, having worked with marketing and SEO from the very start of his career. Now Head of SEO & Analytics at Haymarket Media Group, Henriksen ensures data and trust in data is consistently prevalent in the newsroom, encouraging all teams to integrate it into their everyday work.

13 Nov 2019
Industry News

Lucy Donoughue | Head of Content | Happiful

After winning two accolades at last week's Independent Publisher Awards, Happiful's Head of Content and Podcast Host, Lucy Donoughue, spoke to us about the evolution of her own career as well as the Happiful brand since it began in 2017. As well as writing for the magazine, Lucy has had the opportunity to sit down with a number of public figures to discuss their experiences of mental health as the Happiful podcast host. "My biggest challenge is just to relax when I meet the guests and focus solely on the conversation between the two of us", she tells me. "It’s one of the things I love most about my job."

6 Nov 2019
Industry News

Laura Jenner | Product Director | Immediate Media

On Friday November 8,  a number of industry voices will be convening under one roof at the PPA Independent Publisher Conference to talk about a variety of topics including product management in publishing. I spoke with Laura Jenner, Product Director at Immediate Media, who will be presenting on this particular subject, having established herself as a key player in product management within the publishing industry. We spoke about her journey from editorial to product, the difference between the two when it comes to deadlines and the ways in which product has evolved over the last decade.

30 Oct 2019
Industry News

Ben Ward | Marketing Manager | Rouleur

As Rouleur gears up for Rouleur Classic, their three-day cycling event starting tomorrow, I managed to steal a spare moment with their Marketing Manager, Ben Ward, to speak about the power of the Rouleur brand.

Ben spoke about the importance of validity and honesty when building a magazine brand, ensuring it stays true to itself. It is the deep understanding of what the Rouleur audience want and need that won them PPA Independent Publisher Brand of the Year last year and got them on the shortlist for 6 categories this year.