AI has crawled its way into the media industry, where it is beginning to make a huge impact. It is step by step revolutionising content development, user experience, video workflows, SEO, digital marketing, and lots more.
Get out of your head and into the mind of your client
Get out of your head... and into the mind of your client
What is rights management? And why is it important?
6 principles publishers should follow to thrive in a digital era
Smart tips for reusing your old content for maximum impact
With a new Prime Minister and Cabinet now in place, there’s a new narrative sweeping Westminster. But what exactly does ‘No-Deal Brexit’ mean, and what should you be doing to prepare? PPA’s Public Affairs team discuss the potential outcomes
The last AEO Awards saw Olympia London lifting the Best Use of Social Media accolade. Surprising for a venue, some might say. Here, the team shares how it raised its social media strategy which resulted in a 28% growth rate, compared to a 5.76% venues industry average.
Apple launched its new subscription service called "Apple News Plus" in March 2019 in the US and Canada and you probably know that the company plans to launch this service in the UK and Australia in autumn 2019. As is often the case with Apple announcements the reactions after the launch ranged from "a disappointment" to "the antidote to Facebook's garbage."
The world might be short of a lot of things, but content isn’t one of them. Up to the second news channels, newsletters, e-zines, e-shots – content doesn’t even have to be real, as the proliferation of fake news on social media outlets such as Facebook and Twitter has shown. We are all in a content vortex, with readers’ attention being sucked in every direction, concentration whipping from one thing to the next.
Secretary of State for Digital, Culture, Media and Sport, Jeremy Wright this week announced a new £2 million fund to be directed into the hands of news publishers to help sustain public interest journalism.
As part of a newly launched Digital Markets Strategy the Competition and Markets Authority (CMA) has launched a market study of online platforms and digital advertising.
