PPA Blog

7 Apr 2021
Industry Voices

Monique van Dusseldorp | Author & Event Creator

Monique charts us through the lifecycle of her events portfolio over the last year, how hybrid events have evolved and what we should expect from the new hybrid format. Through a number of case studies Monique highlights a key realisation event organisers have had: "that there is a far bigger audience out there than they had imagined." As a result, "a whole new space has opened up for online meetings and events" and the potential to reach new communities, build on these relationships and keep the energy going all year round, not just at a physical event once a year.